Work
DMUS Paris
What we delivered
Branding
Identity
Logo
Photography
Illustration
Postproduction
DMUS PARIS: ONIRIC BRANDING
Astraelux has reimagined the identity of the parent house behind Dessine-Moi Un Soulier, a brand deeply rooted in the enchantment of fairy tales. This branding fusion marries Parisian elegance with a dreamlike universe, ensuring every piece is perceived as the unique protagonist of its own story.
Central to this identity is the illustrator rabbit. Created to embody both folkloric charm and the bespoke nature of the brand, this character serves as the emblem linking two worlds. It grants the house a singular, memorable personality reflected across every logo and campaign.
Narrative visuals bring the project to life, where photography and illustration place each product at the intersection of fantasy and reality. This approach moves beyond simple accessories, presenting these creations as works of art that celebrate the individuality of every client.
Branding - Identity - Logo - Photography - Illustration - Postproduction
