Work
Cicada
What we delivered
Art Direction
Production
Photo Shooting
Postproduction
A Narrative in Tailoring
For this collection, Cicada presents a refined exploration of sartorial elegance and contemporary minimalism. The bespoke capsule blends bespoke tailoring with a strong visual language rooted in craftsmanship and narrative depth.
As creative lead, Astraelux Studio shaped the campaign from concept to final imagery. Acting as brand architect and visual director, the studio defined the mood, aesthetic direction, and storytelling approach: aligning strategic branding with refined visual execution to elevate Cicada’s identity.
The campaign treats each garment as part of a cohesive visual narrative rather than an isolated piece. Through restrained compositions, minimal backdrops, and a deliberate use of light and shadow, the imagery emphasizes silhouette, movement, and atmosphere, translating the brand’s bespoke ethos into a cinematic fashion story.
Art Direction - Production - Casting - Photo Shooting - Postproduction
