Work
Cicada
Creative Role
Art Direction
Production
Photo Shooting
Postproduction
A Narrative in Tailoring
For its Fall/Winter 2025 luxury collection, Cicada presents a refined exploration of sartorial elegance and contemporary minimalism, blending bespoke tailoring with a distinct visual language.
Acting as creative lead and production studio, Astraelux steered the campaign as brand architect and visual director to elevate Cicada's identity through cinematic editorial fashion photography.
The campaign treats each garment as part of a cohesive visual narrative rather than an isolated piece. Through restrained compositions, minimal backdrops, and deliberate use of light and shadow, the imagery emphasizes silhouette, movement, and atmosphere, translating the brand’s bespoke ethos into a cinematic fashion story.
Art Direction - Production - Photo Shooting - Postproduction
