Work
Cicada
Creative Role
Art Direction
Production
Photo Shooting
Postproduction
A Narrative in Tailoring
For this collection, Cicada presents a refined exploration of sartorial elegance and contemporary minimalism. The bespoke capsule blends tailoring with a distinct visual language rooted in craftsmanship and narrative tension.
As creative lead, Astraelux steered the campaign from concept to final imagery, acting as brand architect and visual director. The studio defined the mood, aesthetic direction, and storytelling approach, aligning strategic branding with refined visual execution to elevate Cicada’s identity.
The campaign treats each garment as part of a cohesive visual narrative rather than an isolated piece. Through restrained compositions, minimal backdrops, and deliberate use of light and shadow, the imagery emphasizes silhouette, movement, and atmosphere, translating the brand’s bespoke ethos into a cinematic fashion story.
Art Direction - Production - Casting - Photo Shooting - Postproduction
