Cicada

HEADWEAR CAMPAIGN



Work
Cicada

Creative Role
Art Direction
Production
Paper Art
Photo Shooting​​​​​​​
Postproduction
THE STREETWEAR ELIXIR.

For Cicada, Astraelux brings luxury into the heart of the city. An urban garden emerges from concrete and light, mixing street energy with the refinement of a luxury house.
This headwear campaign celebrates boldness. Caps become the center of a visual dialogue between nature and art. Paper flowers and foliage unfold around the pieces, creating playful and dreamlike compositions. These delicate constructions meet portraits of models with a confident attitude, captured in vivid light that reflects the strength and modern spirit of the street. 

The series reveals a style rooted in concrete and shaped by craftsmanship. It reflects a new vision of fashion. The cap is no longer just an accessory. It stands as a piece of art, worn with complete freedom.
Art Direction - Production - Paper Art - Photo Shooting - Postproduction

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