Work
Serge Lutens
What we delivered
Art Direction
Production
Photo Shooting
Postproduction
SERGE LUTENS, RADICAL ELEGANCE.
For this editorial, Astraelux Studio imagined a visual series where radical elegance meets mystery. Far from a simple presentation of a perfume, the images immerse the viewer in a world of fantasy, true to Serge Lutens’s distinctive aesthetic.
Each photograph is like a tableau, a staged scene where chiaroscuro dominates and where silhouettes, inspired by the creator’s muses, are shaped by light. The studio chose to highlight bold characters, dressed in black with a theatrical presence. The bottle, like a talisman, becomes the focal point of the composition, a vanishing point that draws the eye.
With this series, Astraelux explores beauty in its most intense forms, where art and perfumery become one.
Art Direction - Production - Photo Shooting - Postproduction
