Work
Maison Ernest
What we delivered
Production
Casting
Photo Shooting
Postproduction
Co-Art Direction w/ Isabelle Bordji
TACTILE GEOMETRY: THE MINIMALIST CHOICE
Set against monochrome backgrounds, these instruments become design artifacts. Astraelux treats each device as a study of form and proportion, isolating keys and connectors to highlight the machine's geometric clarity.
The photography mirrors the internal logic of the machines: buttons form grids and cables stretch the frame into a technical playground. Every angle reveals the Teenage Engineering hardware as both a functional tool and a deliberate graphic composition.
Vibrant contrasts and clean lighting transform tactile materials into visual statements. By focusing on coiled wires and color blocks, the series captures the potential energy of the design, blurring the line between product study and still life.
Production - Casting - Photo Shooting - Postproduction
(Co-Art Direction w/ Isabelle Bordji)