Work
Bouchara
Creative Role
Production
Casting
Photo Shooting
Postproduction
Collaborators
Art Direction: Julie Papouin
BOUCHARA: A HINT OF BURLESQUE
Through this campaign for Bouchara, Astraelux celebrates the world of 1950s pin-ups, blending vintage charm with contemporary sophistication. Each image evokes the nostalgia of an era where glamour and audacity reigned supreme.
Deep crimson backdrops combined with intricate gobo lighting transform the space into a captivating stage. This flirtatious, sensual, and slightly theatrical atmosphere borders on the burlesque, lending the campaign a personality that is both vivid and mischievous.
Amidst brilliant flashes of light and silhouettes sculpted by shadow, the campaign honours confidence and fantasy, revealing a theatrical and profoundly modern glamour.
Production - Casting - Photo Shooting - Postproduction
(Art Direction: Julie Papouin)
